Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood. 266ml

Pureology formulas are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. The patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.